Choosing an eBook Compiler.

If you are going to sell your own product on the Internet, you may need to look at using an eBook Compiler. To get more traffic to buy your book, check out my software.

What is an eBook compiler?

You've written and revised your ebook, hired an artist who has produced outstanding graphics, and now you're ready to actually put together your ebook. (Or for a ready made money generating system, check our my info here). What you need to make an ebook is software called an ebook Compiler.

There are many different compilers to chose from, but first, you need to know exactly what an ebook Compiler does. Here is the simple explanation:

An ebook compiler is a software program that converts either text pages or HTML text into a single executable file or an ebook.

If you or someone you hired has created a file with graphics in HTML, you will need an HTML ebook Compiler. This type of compiler requires a working knowledge of the HTML tag language. You can also use software to do this for you, such as Microsoft FrontPage or Macromedia Dreamweaver.

How do you choose an eBook Compiler?

There are a large number of ebook Compilers available on the market, all with glowing sales copy and tekkie language. It can get very confusing and overwhelming very fast without some simple guidelines to help you figure out which compiler is right for you.

Choosing an ebook Compiler depends on a number of factors:

1. How did you create your pages? Did you use HTML or PDF format? There are many more compilers available for HTML, but you can find some very good compilers that will covert your PDF files into an ebook.

2. Consider how easy the program is to use and the thoroughness of the software's instruction manual. It is absolutely necessary that the compiler you buy have an instructional manual, documentation, or online "wizards." If it doesn't, your chances of figuring out how to correctly use the program are compromised, and the time required doing so is going to be significant. Many manufacturers of compilers offer a free trial version so you can play around with it and see if it suits your needs. Download the trial version and ascertain that it actually does what it claims to do.

3. Security features. If you plan to sell your ebook, check out the security features of the compiler software carefully. Security features should include: prevention of the reader from modifying text, access only to the pages you assign or by entering a password, different ways of generating passwords such as secure passwords, user-friendly, and open passwords.

4. Supported scripting. Find out what scripts the software supports. Scripting allows you to create special effects, customize menus, and create and modify other user interactivity. Choose a compiler that permits you to include graphics, search windows, hyperlinks, forms, surveys, etc.

5. Pricing. This is a factor that is not always easy to gauge. The highest priced compilers are not automatically your best choice. Choose your compiler based on the necessary requirements for your Ebook. That means you need to know exactly how you plan to use your Ebook and what functions you require.

Let's look at some of these factors in more detail. First of all, make sure you have the correct browser to run the compiler. The majority of HTML compilers use Microsoft Internet Explorer or Netscape. Check out the version that the compiler supports. Compilers that require a browser will not run on a computer that does not have the required browser installed. However, there are ebook HTML compilers that don't require you to have any browser installed on your computer. These compilers run on any Windows system.

If you choose a compiler that requires a browser, check to ascertain that the browser is installed correctly and that it is properly configured to the specifications of the compiler. Check to see if certain functions are turned off or on, and make any adjustments according to the compiler instructions.

Security is an essential element of any compiler, regardless of whether you plan to sell or give away your ebook. One of the main reasons for using a compiler is to prevent the reader from modifying the contents. A secure compiler allows access only to the pages you want the user to access unless they enter a correct password.

To find out how secure an ebook HTML compiler is, open an ebook on it. While it is open, check the temporary directory of your computer. This can usually be accessed by typing in C:\Windows\temp. If you see a bunch of files when your ebook is open or running, it means that your computer is decompressing the secure data from your ebook before showing the ebook to the viewer. This method is not secure! It means that anyone with the knowledge of how to access these temporary files can steal the secure data and then they can fiddle with your ebook to their evil heart's desire. Remember, one of the main purposes of buying and using an HTML compiler is to protect your property.

Next, let's discuss passwords. When trying to choose an ebook Compiler, check out the type of passwords that the compiler supports. Almost all compilers offer some kind of password protection that insures that the user can only access the contents they have purchased from you. However, the best compilers offer varied ways to generate different types of passwords. Choose a compiler that gives you the options of secure, user-friendly, and open password generation.

Another important factor when it comes to passwords is how the compiler generates them. A compiler that has internal password protection generation built into the software is more secure than compilers that link to live Internet password control systems.

Find out if the compiler generates passwords online. If it has this option, it allows you to choose any payment processing system you want or to do the payment processing yourself.

Next, look into the size of ebook the compiler supports. The best compilers can create ebooks up to 2 GB in size without decompressing the HTML pages or images to your hard disk. Usually, ebooks that are 2 GB in size can easily support 6 GB of compressed data. The catch here is that only text files will generally be compressible.

You do not want a compiler that decompresses this amount of data when the user attempts to open your ebook. This would mean that anyone who purchases your ebook will have to wait for all the data to decompress before they can access your ebook right after downloading it. So look for compilers that only decompress temporarily files that are NOT HTML to the local hardisk. Non-HTML files include Flash, Word, and Acrobat files. This type of compiler is more secure and certainly faster.

Make sure the compiler you choose is compatible with your system software. Check out what version of Windows it requires, and make sure you have that version before buying your compiler.

Support issues are extremely important. Choose a compiler that includes an installation program. This program allows your user to choose a number of different places on their computer to install the ebook, to place a shortcut on their desktop, and to add the ebook, if they choose, to the Start Programs menu.

You also want excellent and accessible vendor support. Make sure you can access quick technical support! At three o'clock in the morning, this factor will be VERY important. Also, check to see the terms of free technical support offered. Unlimited technical support is obviously the best option.

Check to see if the company that puts out the compiler software offers a service level agreement. This agreement is to assure you of their quality response to your questions or problems.

A good thing to consider is how long the compiler has been on the market. Usually, the version number will give you an idea. The longer the program is on the market, the higher the version number, the more bugs have been worked out.

When choosing an ebook compiler, do not be swayed by incredible promises and dazzling sales copy. Do your homework first, and then consider all the above issues and factors before choosing an ebook compiler.

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Master Search Engine Optimization and Keyword Rankings

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To be able to drive traffic to your website, you need to fully understand that search engines are the vehicles that drive potential customers to your websites. In order for visitors to reach their destination, your website, you need to provide them with specific and effective signs that will direct them right to your site. By creating carefully chosen keywords, you can drive more traffic to your site. If you want to be an expert, then check out my info here.

The right keywords are the Open Sesame moment of the Internet. If you can find exactly the right words or phrases, then presto, hoards of traffic will be pulling up to your front door. However, if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site, or of seeing any real profits from the visitors that do arrive, decreases dramatically.

Keywords serve as the foundation of any website marketing strategy. If you do not choose with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. It is important to understabd that your first step in plotting a strategy is to gather and evaluate as many keywords and phrases your potential customers are using.

Like many others, you probably thought you knew which search phrases would work for you. But, if you haven't followed certain specific steps, you are probably missing out on the right keywords. It is sometimes hard to be objective when you are right in the center of your business environment, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to think like your customers. You are a business owner, not the consumer, so your best bet is to go directly to the source. Do not just barge ahead and plunge in, scribbling down a list of potential search words and phrases yourself, but rather, ask for words from as many potential customers as you can. Many website owners find on further research, that the keywords they thought were important, are sometimes quite different from those being used by potential clients.

Your customer is an invaluable resource. You will find the words you accumulate from these customers are words and phrases you probably never would have considered from deep inside the trenches of your business. Once you have gathered as many words and phrases from outside resources, you should you add your own keyword to the list and you will then be ready for the next step. You will need to rate and anaylyse them. The aim of this analysis is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By quality visitors I mean those potential clients who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind the following three elements. The popularity of the keywords, the specificity or how targeted the keyword is, and the motivation behind the use of the keywords. Popularity is easy to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your website address.

Today, it is possible to purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Some software, such as WordTracker will even suggest variations of your words and phrases. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you. So, popularity alone is not enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find your site.

So, let's look at a hypothetical example. Just imagine that you have obtained popularity rankings for the keyword, diet. However, your company specializes in products for the South Beach Diet. The keyword, South Beach Diet, would rank lower on the popularity scale than diet,  but it would nevertheless serve you much better, because instead of getting a slew of people interested in just buying something to do with any kind of diet, you will get only those consumers with an interest in the South Beach Diet being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, you will soon realize that you have far less competition.

And then the third factor is potential client motivation. Once again, this requires putting yourself inside the mind of the potential client rather than the seller, to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase. Let's look at another example, such as a consumer who is searching for a job as a Travel Angency manager in a new city. If you have to choose between, job listings in Dallas, and, Dallas Travel Agent jobs,  which do you think will benefit the your potential client more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties. You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to you site.

Just because you have made a list of the most potential keywords, your work is still not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular language. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase but luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.

Please make a note of this essential concept. Numbers, by themselves, do not make a good keyword, profits per visitor do. Your task is to find keywords that direct potential clients to your website and who buy your product, or fill out your forms, or download your product. This is the most important factor in evaluating the your keyword or phrase. It is critical when making decisions on discarding and replacing ineffective or inefficient keywords with ones that bring in potential clients and make you money.

You need to have an ongoing program of analysis and testing of your keywords. It is the formula for SEO, or search engine success. This may sound like a lot of work because it does require some time. But the amount of effort you put into your keyword campaign is the only way you can be sure that your site will be successful and ultimately make you money. For more info, please visit me here.